One of the hit films that centered on the very previous stone is “Diamonds Are Forever.” By its title alone, one can tell that the 1971 movie is about diamonds. The movie is the seventh of the James Bond series and the sixth one starring Sean Connery in the title role of M16 agent.
Shot mostly in Las Vegas hotels, the film is based on the 1956 novel of Ian Fleming and focuses on James Bond impersonating a diamond smuggler in order to get into a smuggling ring. Bond later discovers that his former opponent, responsible for the death of his wife, plans to use the South African diamonds to put up a giant laser satellite that would be utilized to hold the world to ransom.
Other filming locations included the Los Angeles International Airport, Universal City Studios, Pinewood Studios,Dover and Southhampton all in London, France, Amsterdam and Germany. The movie earned $43 million in the U.S. and $116 million worldwide.
The movie title “Diamonds Are Forever” can be attributed to the popular marketing slogan of an internationally renowned diamond brand. For people unfamiliar about the origin of this famous line, it was actually the world’s largest diamond producer, the De Beers Group, that used this slogan in its marketing campaign. The advertising line “A Diamond is Forever” was coined in 1947 by a young copywriter by the name of Frances Gerety and was named the best advertising slogan of the 20th century by Advertising Age magazine in the year 2000.
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