Sunday, September 6, 2009

The 5th C - Confirmation

Before internet sales existed, shoppers always viewed diamonds under blazing jewelry store lights. In many ways diamonds sold themselves. Grading reports to confirm pedigree were afterthoughts. On the internet, the opposite is true: The online shopper is offered confirmation of performance and pedigree before ever seeing the diamond live. It’s a complete reversal.

At Whiteflash we provide enough proof and documentation for you to make a completely confident buying decision before you see the premium diamond we are sending to you. Additionally, with our 10-day return policy there is no risk: You will have the diamond in your hands for enough time to compare it ‘live’ with any others, and/or to have it fully appraised.

Whiteflash Confirmation

Expert Selection diamonds are supported by:

  • AGS or GIA Laboratory Grading Report
  • Sarin Diamension Proportions Scan
  • Ideal-Scope Photograph
  • Diamond Photograph Magnified 40x
  • Expert Analysis
  • Free Independent Verification
  • 100% Lifetime Trade-Up Guarantee

Whiteflash ACA Hearts & Arrows Diamonds also include:

  • Guarantee of true optical symmetry meeting IDCC presentation criteria Whiteflash diamonds are sent exclusively to the American Gem Society or Gemological Institute of America for grading. These are the world’s strictest and most reputable independent laboratories. Diamonds accompanied by their paperwork are more valuable than similarly graded diamonds from softer labs. Every Whiteflash ACA superideal Hearts & Arrows Diamond must earn the coveted AGS zero, or ‘Ideal’ grade, and is accompanied by their prestigious Diamond Quality DocumentAll diamonds in our inventory are accompanied by an onsite proportions scan. We perform this service as a complimentary verification of official measurements appearing on the AGS or GIA report. The Sarin DiaMension™ is used by every respected gemological laboratory in the world to efficiently and effectively grade thousands of diamonds a day. The DiaMension™ machine uses DiaVision™ software.All diamonds in our inventory are photographed using a standardized ideal-scope system. An ideal-scope photograph creates a structured light environment and shows what areas of a diamond return light to the viewer’s eye and what areas do not. Our system utilizes the Ideal-scope RPS Tray and a 5000K color-corrected daylight backlighting source in a controlled studio. The Ideal-Scope was developed by Garry Holloway FGAA, DipDT, JAA Appraiser. As of 2005 the AGS is using a similar device for light performance assessment in its cut-grading system.


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